NFL Best Practice Club Newsletter

We were recently featured in the NFL’s Best Practice Club Newsletter: Issue 5.

« Overview: On gameday at TIAA Bank Field, the Jacksonville Jaguars have implemented lockers sponsored by Atlantic Self Storage for fans to use throughout the course of the day. The lockers are owned and operated by LoknCharge and managed on event day by Jaguars Fan Experience staff. Fans are able to purchase a locker on their mobile device, or via the iPads on-site, to store their bag and any items that may be prohibited into the stadium (excluding weapons).

The lockers are located at the South End of the stadium, near the Daily’s Place Amphitheater and Dream Finder Homes Flex Field facility. They are about 100 yards from the nearest entrance gate and cost $7.00 for a standard (6’ x 11’ x 15’) and $10.00 for a large (12.5’x11’x15’). Fans receive an individual locker number and combination immediately after booking. Guests are required to go through a security bag check before entering the locker footprint to ensure that no weapons or dangerous items are being placed inside the lockers.

The lockers are contained in old shipping units and are able to be locked up and kept outside of the stadium, secure, year-round. The Jaguars are responsible for opening and closing the lockers during events. Although the lockers are present on gameday, the Jaguars do not advertise the lockers in any pre-game communication. The team continues to educate fans on the NFL Clear Bag Policy and offer the option of lockers if they arrive at the stadium and are non-compliant with the policy. Team staff is aware of the location as there is also signage around the gates.

Additionally, there are fliers that the club gives out where fans can write their locker number and combination on in case their mobile device dies during the event. This is in addition to instructions, a map and a phone number to call with questions post event, the fliers are the exact size of a permitted non-clear bag.

Ideation: The ideation process behind the lockers was to give fans another option for prohibited bags and items rather than throwing items away or bringing it back to their vehicles. There is always a small sense of frustration in fans when they arrive at lockers, as they have been turned away from the gates for having a prohibited bag or item. At the lockers, Fan Experience Representatives are able to have more touchpoints with fans when that frustration hits. The team is able to walk them through the process, assist with keeping their items safe and educate them on the NFL Clear Bag Policy for future events. The Jaguars have noticed a significant decrease in bags left post game from our previous operation of a complimentary bag check. »

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